7Days in Dublin is a new blog showcasing the best of what the city has to offer to both visitors and locals in the week ahead. We have aquired a comprehensive digital marketing strategy and plan to launch the blog. The content includes recommendations for entertainment, cultural, family and sporting events, guides to places to eat and drink, listings of events and recommended trips, landmarks and other must see/must do activities in Dublin. Our tone is that of an informed insider, helping both tourists and locals get more out of their leisure time in the city over the next week. It is more offbeat than traditional tourist guide sites and invites tips from users. The blog will strongly feature picture and video content and this should form part of the marketing strategy.